Travolution parent company Jacobs Media unveils rebrand to reflect vision and people

Travolution parent company Jacobs Media unveils rebrand to reflect vision and people

It all starts with a Jacobs conversation

Market-leading multimedia brand for the travel and hospitality industries and parent company of Travolution, Jacobs Media, has revealed a major brand refresh as it celebrates its 15th anniversary year.

The new brand identity showcases the company and its people and reflects the energy, innovation and personalised service it delivers for readers and partners across its international portfolio of events, magazines and websites.

A new softer look and logo will be visible across the portfolio, with a new brand line “It all starts with a Jacobs conversation” reflecting the company’s commitment to collaboration and a bright outlook for the future.

The crystallisation of the brand and its values will also see the company name evolve from Jacobs Media Group to Jacobs Media.

Clive Jacobs, chairman, said: “This rebrand isn’t simply about aesthetics, it is about reaffirming our commitment to delivering exceptional value and innovative solutions to our clients and partners.

“It reflects our dedication to moving forward while honouring our heritage and strengthens our foundations as we continue to lead in a highly dynamic and rapidly evolving industry.”

Jacobs added: “It is the culmination of a detailed process involving our global team and is reflective of a business which continues to grow and offer unrivalled business opportunities around the world.”

Brand director Dean Harvey, who led the project, said: “Our new name and updated look showcases the spirit of the team with a welcoming colour palette and a clean, modern logo.

“The brand vision captures the essence of our culture – collaborative, innovative, and always looking ahead.”

Since its foundation with the acquisition of Travel Weekly in 2009, Jacobs Media has grown significantly organically and through acquisition, with head offices in London and Dubai.

Flagship brands, aside from Travolution, include Travel Weekly, The Caterer, Aspire, ATAS, Connecting Travel, OTT and Connections, with its events portfolio spanning five continents.

In 2020, Jacobs Media received the Queen’s Award for Enterprise in recognition of its international growth.