Amadeus strengthens leisure hotel distribution with HyperGuest

Leisure travel agencies have new tools within the Amadeus Travel Platform.

Amadeus has rolled out two complementary building blocks, Amadeus Leisure Connect Plus to orchestrate private hotel agreements, and an enhancement to Amadeus Value Hotels via a connection with HyperGuest. 

The aim is to bring hotel content under tighter control and access more competitive options. 

Amadeus Leisure Connect Plus is built on a single integration to more than 150 channel managers via real-time APIs. 

Agencies can automate rate and availability updates, onboard new hotels faster and distribute content across all their sales channels. 

The solution replaces scattered manual processes with a single set-up while preserving distributors’ commercial control. 

In parallel, Value Hotels gains richer structured content - including property attributes and optional services - to support more granular merchandising.

For distributors, the immediate benefit is productivity and governance of private hotel agreements: one connection, automated updates and better-structured data. On the feature side, agencies can more easily configure add-ons such as breakfast, parking, upgrades, early or late check-out, kids club or spa. 

The Value Hotels pool also deepens thanks to the 15,000 independent properties from a direct source.

For hoteliers, access to broader demand on controlled terms can extend their commercial reach and open new opportunities, while preparing the ecosystem for more data-driven consumption. 

For Amadeus, the move consolidates its position as an orchestrator of hotel content, with a partner such as HyperGuest operating behind the scenes to feed the platform.

“Leisure hotel distribution remains a significant focus for Amadeus as the industry moves rapidly toward modern retailing," said Mirja Sickel, executive vice president, hospitality distribution at Amadeus.

"This partnership reflects Amadeus’ multi‑source hotel distribution strategy, with Amadeus orchestrating the end‑to‑end experience with HyperGuest’s excellent capabilities as a behind‑the‑scenes enabler, giving sellers more inventory to sell on their own terms, allowing hotels to expand their reach and providing travellers with the chance to personalize their leisure experience. 

"The richer and more structured hotel content available through this connectivity also helps prepare the industry for a future where AI increasingly influences how travel products are discovered, compared and selected.”