Trip.com and China Eastern Airlines unveil new experience China campaign

Partnership to encourage inbound Chinese tourism

Travel booking platform Trip.com has unveiled a partnership with China Eastern Airlines, for its Beyond Shanghai: Experience China campaign. 

This initiative will run until June 2024, designed to boost inbound tourism by offering visitors from international markets such as the UK, Spain and Germany in Europe, Australia, and the US an "enriching" travel experience in China.

Customers who book flights from March 1 to June 30 this year, to Shanghai with China Eastern Airlines through the Trip.com App will be rewarded with a complimentary domestic flight within mainland China, to incentivise travel to China but also encourage tourists to venture beyond the traditional hotspots.

This campaign is in-keeping with Trip.com Group's commitment to showcase China as a destination. 

It also aligns with the 'Nihao! China' initiative by Trip.com Group with the China International Culture Association.