
Guest Post: How search marketing can be used to keep consumers on board
Chris Pitt, managing director of digital marketing firm Vertical Leap, addressing misconceptions about the potential impact of search marketing
Chris Pitt, managing director of digital marketing firm Vertical Leap, addressing misconceptions about the potential impact of search marketing
Maxim Sevastianov, chief executive and founder of trava , says in an increasingly digitised world travel sellers need to maximise workplace...
Nick Shay, head of travel and hospitality international at Publicis Sapient, sets out what all airlines need to prioritise if they are to avoid the...
Benoit Gourdon, president EMEA at Botify, says the travel industry does not always appreciate how powerful organic search can be for performance...
Tania Platt, head of commercial at Amadeus' new payments division Outpayce, says travel firms must respond to the rising levels of card refunds from...
Craig Brightly , head of sales at Trust Payments , encourages the travel sector to put payments first and offer more flexibility to customers as...
Travel brands must let go of their addiction to third party tracking and surveillance adtech or risk being caught with their hand in the cookie jar,...
Scott Falconer, executive vice president, media solutions, hospitality, at Amadeus explains how hotels and destinations can use data to respond to...
Matthew Parker of Cyber Summit sponsor Babble says firms must react to the changing nature of travel
Randel Darby, founder and chief executive of Airportr , says the technology exists to address pain points for travellers but operators must get...
Brett Dyason, chief executive of Hepstar , said the aviation sector has been quick to embrace the Metaverse but it need new tools and processes to...
Greg Schulze, senior vice president strategic travel partners at Expedia Group explains why providing a positive experience is all that really...
Roenen Ben-Ami, co-founder and chief risk officer of Justt.ai , says travel is particularly vulnerable to improper chargeback claims from disgruntled...
In the second of a two-part series travel law experts Lucy England and Vladimir Arutyunyan from Fox Williams explore some practical uses of NFTs in a...
In this first of a two-part look at travel, Web 3.0 and the Metaverse, Lucy England and Vladimir Arutyunyan, of specialist travel law firm Fox...
One important sustainability step for the travel industry would be to improve the presentation of information in the search and booking process, says ...
Emily Whalley, senior travel specialist at payments orchestration tech firm BR-DGE, says the speed with which firms handle refunds reinforces their...
Anand Krishnan, chief executive of IBS Software, says airlines have a golden opportunity to become 'total experience providers' if only they are...
Jon Pickles, chief executive of Unify data and analytics agency, says inability to access customer data from a tech provider should raise concerns...
Gianluca Testa, Avis Budget Group, managing director for southern Europe, the UK and European central operations, says the sector must embrace...