Civitatis appoints Juan Rossello to lead the US market

Rossello will keep his current role, undertaking the new one as additional responsibilities

Spanish tours and activities marketplace Civitatis has appointed Juan Rossello as new business development manager in the US. 

The US is a key market for the firm as demand for Spanish-language travel services there is high due to it being the second most spoken language there.

Rossello joins to drive this key market, with more than 15 years' travel industry experience. 

He will continue to serve in his current role as country manager for Mexico, expanding his responsibilities to include business development for the US and Central America. 

Enrique Espinel, COO of Civitatis, said: "The US is an important market for Civitatis, not only because of its economic influence but also due to its large and growing Spanish-speaking population. 

"We are committed to providing high-quality and curated travel experiences that cater to this community, and Juan’s appointment is a key step in achieving that goal."

Rossello said: "I am thrilled to take on this expanded role and help drive Civitatis' growth in the US and Central American markets.

"The demand for high-quality, Spanish-language travel experiences is increasing, and I look forward to working closely with our partners to meet and exceed the expectations of our customers in these dynamic regions."