Rome2Rio expands business and executive team

New CEO sets goal to triple ad revenue by end of 2026

Trip and route planning platform, Rome2Rio - owned by Omio Group - has revealed the expansion of its advertising business to help travellers and destinations discover one another. 

Rome2Rio covers all mobility including rail, bus, car, ferry and plane, making it appealing to destination marketing organizations (DMOs), and transport and lodging partners.

As part of its expansion, Rome2Rio is modernising and simplifying its core travel product beloved by consumers.

It's decided to move towards inspirational, integrated native and sponsored advertising opportunities. 

By doing so the company expects to triple its ad revenue by the end of 2026 with this approach.

“Connecting people to new places and experiences has never been more important, and Rome2Rio is the only travel company that can help a broad and diverse range of travelers and travel companies discover each other,” says Rome2Rio CEO Wendy Olson Killion. 

“DMOs and travel suppliers across the globe can benefit from reaching our travelers on both well-traveled and remote routes during discovery, through in-trip. As a publisher and connector, this is a natural evolution for Rome2Rio.”

Killion joined the company in 2024. She recently restructured the team to focus on growing both operator and advertiser partnerships, delivering key promotions and hires to accelerate these areas. 

Stuart Thompson, formerly of KAYAK and momondo, was promoted to director of commercial, and former head of global marketing for Expedia Group Media Solutions, Monya Mandich, has been brought on to lead marketing.