Oman Air upgrades retailing distribution capabilities with Accelya partnership

It has enhanced the booking experience

Oman Air has unveiled a significant enhancement to its distribution capabilities, made possible by its partnership travel solution provider Accelya.

The announcement will see the airline introduce a tool that will enable its trade partners to "seamlessly" manage their customers' travel needs. 

As an early adopter of NDC technology and a founding member of IATA's Modern Airline Retailing Consortium, Oman Air's move is part of the airline’s retail transformation programme, which will leverage the latest IATA NDC technology.

In addition to enhancing its distribution capabilities, Oman Air is bolstering its loyalty system, also powered by Accelya, with enriched CRM capabilities. 

This includes advanced campaign management features and a dedicated partner portal, enabling the airline to implement coalition loyalty programs and unlock new revenue streams through loyalty points sales. 

"NDC stands as a pivotal tool, empowering us with enhanced flexibility and control over our distribution channels," said Con Korfiatis, chief executive officer of Oman Air.  

"Oman Air’s NDC journey has yielded significant growth in recent years and our partnership with Accelya marks an important milestone in this journey.

“Not only does the new upgrade support us to streamline our customer experience and enable us to scale up and provide more robust services, it also represents a significant reduction in our distribution costs, paving the way for more efficient operations and revenue diversification." 

Sam Gilliland, chief executive Officer at Accelya, added: “We are delighted that Oman Air has chosen Accelya to take control of its retailing future and set it on a path to Offer & Order transformation. 

"More and more airlines, covering a range of scale and operating models, are choosing Accelya’s FLX Platform due to our track record of delivering fast, impactful results. 

"Our partnership with Oman Air is an example of how Accelya is leading the market and bringing the benefits of our technology to customers across the travel industry.”