Chaty.ai raises $1.15m to automate customer service for tours, experiences and attractions

$1.15m seed backs omnichannel AI

Chaty.ai, a start-up based on Australia’s Gold Coast, has closed a $1.15 million seed round. 

The funding, raised from early-stage investors, validates an approach aimed at a part of the tourism industry that remains largely under‑served by technology: operators of tours, experiences and attractions.

“This funding round is a testament to the shared vision we have with our early investors,” said James Greig, founder of Chaty.ai. 

“They didn’t just invest in our product, they invested in our vision of a world where tour and attraction operators can provide immediate and consistent service to their customers.”

The company argues that many operators in this segment, often with limited resources, struggle to respond to customers quickly and consistently. Missed calls, heavy administrative workloads and slow responses translate directly into lost revenue. 

Chaty.ai’s answer is an intelligent, 24/7 virtual phone assistant designed to slot into an operator’s existing set‑up.

The firm has also officially launched a web chatbot that can be embedded directly into operator websites, using the same conversational AI technology as the voice assistant. 

Together, voice and web form the base of an omnichannel strategy that Chaty.ai plans to extend to other routes such as e‑mail and WhatsApp, according to its roadmap. 

By connecting directly to booking engines, the assistant can check live availability and complete end‑to‑end reservations without human intervention.

With the new capital, the start‑up plans to accelerate product development, expand its engineering team and grow its international commercial footprint.