Travelsoft acquires Afidium via Orchestra to strengthen 'synergies'

Orchestra acquires Afidium to accelerate innovation

Travelsoft Group has confirmed the acquisition of Afidium by Orchestra, its founding platform company that sits within its French business unit. 

The move is initially aimed at the domestic market, with the goal of strengthening the toolkit available to travel agencies, tour operators and B2B travel players. 

Founded in 2005 by David Faveur and Patrick Rajaud, Afidium develops software dedicated to optimising air revenues, automating processes and managing multi‑source bookings. 

The integration is expected to create "synergies" between Orchestra’s distribution and booking platform and Afidium’s automation and interoperability components, to the benefit of both companies’ clients.

 “Afidium is a natural fit for Orchestra and Travelsoft. This combination will accelerate innovation and deliver larger scope solutions to our clients,” said Christian Sabbagh, the founder of Travelsoft.

With this acquisition, Orchestra plans to broaden the capabilities available to its clients in air optimisation and automation. 

Afidium’s customers, for their part, are set to benefit from deeper integration within a broader technology ecosystem. 

“Joining Travelsoft allows us to scale our products while maintaining the quality, expertise and responsiveness our clients expect,” said the founders of Afidium. 

The company will retain its leadership, with Faveur and Rajaud, and maintain close relationships with existing clients. The two businesses are already aligning on shared innovation roadmaps, in a "progressive way", to deliver "measurable gains" on the ground.

The move is just another in a long line of acquisitions of late - including its most recent purchase of .BOSY back in January of this year - as the group continues to prove its ability to grow at scale, with its technologies powering more than €50 billion in bookings each year across more than 90 countries. 

Afidium brings together FareOpt, FareOpt+, Fare Sentinel, QualityCheck, Watabi, IaQoBo, Sasha and OSMan, covering the optimisation of itineraries and fares, automated price monitoring, PNR quality control, tailor‑made trip proposals, multi‑source booking and air inventory management.