Emirates Skywards deploys Next-Gen iLoyal loyalty platform with IBS Software

It delivers digital transformation and customer engagement for over 35 million members

IBS Software, a SaaS solutions provider for the travel industry, has announced the successful go-live of its cloud-native iLoyal platform with Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai.

Thew news is the start of a long-term innovation partnership to modernise and "future-proof" the loyalty programme’s ecosystem, that serves over 35 million members globally. 

At the core of this collaboration, the carrier has adopted IBS Software’s iLoyal platform, designed to drive real-time personalisation.

“This go-live is a proud moment for IBS Software and a testament to the power of strategic collaborations,” said Marcus Puffer, VP & head of loyalty management solutions at IBS Software. 

“iLoyal is more than a platform – it’s a catalyst for transforming the way airlines engage with their most valuable customers. Emirates Skywards is an iconic loyalty brand, and we’re honoured to support their vision for innovation and growth.”

“This partnership is a cornerstone of our innovation strategy,” said Dr. Nejib Ben-Khedher, divisional senior vice president of Emirates Skywards. 

“Together with IBS Software, we are building a future-ready loyalty ecosystem that empowers us to deliver richer, more seamless, and more rewarding experiences to our members. With iLoyal, we’re not only enhancing current capabilities but laying the foundation for future innovation and growth.”

Ali Serdar Yakut, executive vice president IT of Emirates, added: “We are pleased to partner with IBS Software to modernize our loyalty infrastructure. The successful deployment of iLoyal reflects our shared vision for delivering world-class digital experiences.”