Dida launches MCP, an AI native booking gateway for B2B partners

AI native booking gateway for approved B2B partners

Dida has unveiled Dida MCP, a booking channel designed for AI that allows approved B2B partners to offer hotel search, comparison and booking directly within their own interfaces. 

The solution draws on Dida’s global hotel portfolio, which it says covers more than 2 million properties in over 100 countries, supported by the content, rates, availability and servicing needed to complete real transactions at scale. 

It is extending its established B2B model into the economy of AI agents and applications, operating behind the scenes as infrastructure.

Dida's MCP exposes search and booking capabilities through authorised, controlled access that lets partners and their agents use hotel tools with defined permissions. 

The customer journey stays inside the partner’s environment, with no handoff to a third‑party site, while Dida manages transactional execution in the background. 

The design means partners avoid bespoke API development and receive booking data in real time in their own systems.

The company says it aims to plug a growing gap in travel: customers are increasingly planning and weighing options inside AI assistants, superapps, banking apps or loyalty programmes, but the decisive step is booking when the hotel is available. 

“The tech industry is currently obsessed with building AI that can talk about travel,” said Daryl Lee, Group CEO of Dida Holdings. 

“But talking does not generate revenue. Bookings do.” By prioritising on‑site integration, Dida wants partners to retain control of brand, customer relationship and data while converting recommendations into actual bookings.

The gateway first targets travel businesses - agencies, OTAs, TMCs, wholesalers and tour operators - seeking AI‑native customer experiences. 

It also targets companies with large captive audiences, such as banks, telecommunications operators and e‑commerce sites, that want to move faster into travel without building the supply, payment and servicing infrastructure from scratch. 

For hotels and suppliers, the gateway promises access to qualified demand inside trusted partner ecosystems while preserving controlled B2B distribution, booking and service processes.

“With Dida MCP, we are putting that infrastructure directly into the hands of approved B2B partners that own the customer relationship,” Lee said. 

“You bring the customer. We do the heavy lifting. The booking happens inside your own experience.”

The launch is under way now with an initial scope focused on hotels, one of the most complex parts of travel to execute well. Dida plans to extend the same approach across its wider content - flights, ground transportation and experiences - to give partners a single route to a growing range of products. 

The company, founded in 2012 and based in Shenzhen, China, is opening an early access programme to selected partners.