ATM travel tech area sees 56% YoY growth

ATM travel tech area sees 56% YoY growth

The sold out area will see more than 100 Travel Tech exhibitors

More than 100 travel technology companies will be exhibiting at Arabian Travel Market (ATM) 2024, in the UAE from 6-9 May, event organisers have revealed.

ATM 2024’s sold-out travel tech space will be 56% bigger than last year with 33% more exhibitors participating this year.

This is thanks to what event organisers RDX Global calls unprecedented demand from companies looking to showcase innovations in front of a global audience. 

Sponsored by GDS and travel technology provider Sabre, the ATM Future Stage – formerly known as the Travel Tech Stage – will host over a hundred expert speakers from across the global travel and tourism industry, including two panels moderated by Travolution editor, Kate Harden-England. 

The global travel technology market was valued at $9.4 billion in 2022 and is projected to reach $21 billion by 2032, according to Allied Market Research. The ATM Future Stage will host a selection of presentations and sessions designed to highlight opportunities within this space.

Sessions include Navigating the Future: A Futurist's Prediction; Strategic Capabilities and Implications of AI within Business; Putting the Traveller First with AI and Unlocking the Value of Travel: Harnessing Technology for Enhanced Traveler Journeys, which will be held in association with Amadeus.

Danielle Curtis, exhibition director ME of Arabian Travel Market, said: “My colleagues and I are delighted to introduce the ATM Future Stage, which will harness the ever-increasing levels of innovation our industry is witnessing while building on the long-standing success of our Travel Tech offering.”

This year’s show will also see the return of the ATM Start-up Pitch Battle, which will be held in association with Intelak. 

The third edition of the competition will see a number of the region’s most promising startups take to the Future Stage to showcase a range of innovative and potentially industry-changing solutions in front of expert judges.

While the travel tech are plans to be the biggest it's ever been, several exhibitors will also be involved in other areas of ATM 2024. 

Tech giant Huawei, will sponsor this year’s Capitalising on China's Predicted Tourism Surge summit on the ATM Global Stage.

Confirmed tech exhibitors include Hotelbeds,, WebBeds, and HeyTrip while first-time exhibitors will include ExploreTECH, iClick, GP Solutions, and TourReview. 

“With an exciting combination of ambitious startups and well-established brands, this year’s Travel Tech space is perfectly aligned with ATM 2024’s theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’,” added Curtis.  

The event will also feature a ‘Best Use of Technology’ award at its annual exhibitor awards for the first time, with exhibitors evaluated on how and to what extent they have embraced and deployed technology on their stands.