LeShuttle and IAG Loyalty link up for new loyalty partnership

Latest loyalty programme for travellers to use Avios

LeShuttle and IAG Loyalty have revealed its new partnership, allowing customers to collect and redeem Avios for the first time on LeShuttle journeys across the Channel. 

Launched last month, Club LeShuttle become the latest travel loyalty programme to enable travellers to both collect and spend Avios. 

While Avios has steadily expanded beyond airlines in recent years - with cruise lines, hotels, car rental, and retail partners joining the ecosystem - this is the first time members will be able to redeem Avios for LeShuttle bookings. 

Travellers will be able to have discounts on their bookings from as low as 1,000 Avios, with ticket prices covering the whole vehicle, not just individual passengers, this will be good value for bigger bookings.  

Members will enjoy exclusive offers, early access to promotions, and targeted rewards tailored to frequent travellers, families, pet owners, and leisure adventurers. The programme also invites customers to help shape its evolution through feedback, making it a community-led loyalty experience.

The partnership offers travellers greater choice, with more flexible and alternative ways to explore Europe via rail and car. 

Club LeShuttle is designed to meet evolving travel preferences - providing a seamless way to earn rewards and unlock new adventures.

“This is a major milestone for LeShuttle and for multi-modal travel loyalty,” said Deborah Merrens, CCO of LeShuttle. 

“We’re proud to be IAG Loyalty’s cross-channel partner offering Avios earning and redemption options - helping our customers get even more out of their journeys, and bringing the LeShuttle experience into a new era of personalisation and reward. 

"Being able to use Avios to save directly on your booking - especially when you’re travelling with family or friends in one car - makes this a genuinely valuable addition for our customer.”

For IAG Loyalty, 

Thee collaboration continues IAG Loyalty's expansion of Avios as a global loyalty currency. 

Rob McDonald, CCO at IAG Loyalty, said: “Welcoming LeShuttle as part of the Avios family is a great milestone in expanding our loyalty ecosystem further.

"Travellers want flexibility, and now they’ll be able to  collect and redeem Avios whether they’re flying  with one of our airline partners, or travelling in a car to Europe.”

Club LeShuttle will roll out in phases over the coming year, with future enhancements including surprise-and-delight treats, unlockable perks for frequent travellers, and dynamic rewards based on travel behaviour.