eDreams ODIGEO scales Rail for Prime subscription

Travel subscription firm, eDreams ODIGEO, has revealed its strategic scaling of its Prime subscription service into the rail sector. 

A move said to be the "latest step in creating the world’s most comprehensive AI-powered travel subscription platform" will see the European rail market available to its 7.7 million members. 

It comes after pilots run last year confirmed that the Company's new monthly and quarterly payment options for the annual subscription are a catalyst for capturing higher-frequency, lower-basket value travel. By lowering the upfront cost of subscription, this model removes barriers to entry and makes Prime instantly accessible to a wider audience of rail travellers and enables eDO to leverage its market leadership to aggregate this fragmented sector.

The subscription suite now includes flights, hotels, holiday packages, car rental, and rail with the integration of rail going live n Spain and Italy first.

Dana Dunne, CEO at eDreams ODIGEO, said: "The scaling of our rail offering is a natural evolution of our strategy to build the world's most comprehensive travel platform. 

"By introducing flexible monthly and quarterly payment instalments for the annual membership, we have unlocked this massive €40 billion market.

"By leveraging our AI technology, we are solving the fragmentation of the rail market for our members, offering them a seamless booking experience across different transport modes.

He added: "The early success we are seeing in Spain and Italy validates that our subscription model is uniquely placed to succeed in this vertical. 

"We look forward to bringing this unparalleled convenience to more of our members across the rest of Europe very soon."