Amadeus launches mobility offering with Value Cars

It will provide travel sellers with more choices for customers when booking car rental

Amadeus has unveiled its new car rental offering, Amadeus Value Cars, to simplify how travel agencies sell car rental content. 

It will help travel sellers to provide the best value option for travellers, in collaboration with package tour operator Anex Gruppe.

The solution is designed to address a pain point in the travel industry of streamlining financial transactions and improving overall service quality. 

Travel sellers can now offer mobility content without the need to manage multiple agreements, connections, or reconciliation.

Amadeus Value Cars is now part of the Amadeus Value Content portfolio, joining Amadeus Value Hotels, while its launch partner, Anex Gruppe, will be expanding to integrate car rental services so that it can deliver new travel experiences to its customers.

Ismar Bajric, director marketing of Anex Gruppe, said: “As a launch partner of Amadeus Value Cars, we are excited to enhance our portfolio and be able to offer mobility services to our customers, which will in return grow our ancillary sales and better cater to our customers’ needs. 

"Finally, by handling the servicing of end travelers, Amadeus Value Cars allows us to concentrate on other important tasks and grow our core business.”  

Peter Altmann, vice president, mobility & travel protection, hospitality of Amadeus: “We believe in providing our mobility customers with easy access to the content they need, and in delivering technology that enables success both now and in the future. 

"The collaboration with Anex Gruppe to introduce Amadeus Value Cars is an exciting development toward achieving this goal. 

"Amadeus Value Cars is the continuation of what we've achieved so far with Amadeus Value Hotels, and how we expand into the prepaid world and into the leisure segment.”

The solution will initially be available in Euro-zone countries with plans to expand further.