The ‘More Fun Awaits’ push will highlight bedbank’s 3,000 contracted hotels
Hotelbeds to promote the Philippines to the UK market with new campaign
Hotelbeds has signed a new partnership agreement with the Department of Tourism of the Philippines.
The deal will sees the global bedbank work with the country to attract travellers from the UK with a new campaign, ‘More fun awaits in the Philippines’.
Joseph Sheller, head of global destination marketing at Hotelbeds, said: “We are experiencing a significant amount of pent-up demand in the UK market and, with the slow lifting of travel restrictions in the Philippines, now is the perfect time to educate our agents and secure future bookings in the destination.”
The campaign will showcase the different activities that can be found in the Philippine Islands.
Hotelbeds considers the country to be one of the most important destinations in the APAC region. It has over 3,000 contracted hotels in the country.
The B2B bedbank will promote all properties in the area through the campaign, as well as provide a new set of exclusive offers for Hotelbeds’ network of UK-based clients.
Florian Blois, regional destination marketing manager at Hotelbeds, said having met with the Philippines secretary of tourism.
He said: “It was a real pleasure to meet Bernadette Romulo-Puyat during our visit to London.
“The country is an important destination for Hotelbeds in APAC and we are delighted to be one of their official partners in the global campaign ‘More Fun Awaits in the Philippines.”
Starting this month, and running until the end of January, the marketing campaign will be promoted through the company’s two main distribution channels, Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors), to its network of travel advisors in the UK.