Tech-led serviced apartment brand Bob W has announced two more properties in Finland, as it continues to strengthen its foothold in Europe.
In addition to Helsinki property Bob W Kaarti that is due to open this summer, new property Bob W Kamppi is also situated in the Finnish capital while Bob W Turku City Centre, is the company’s first property in this historic area of Finland.
Combined, these two locations add over a hundred sustainable apartments to the company’s growing portfolio.
Bob W properties, known for its tech, these design led, sustainable apartments benefit from a "seamless digital service" as Bob W continues to build its reputation for a ‘Best of Both Worlds’ approach to hospitality, the reliability of a hotel and the ‘live like a local’ experience of a home.
Bob W Kamppi, secured in collaboration with real estate partner Slättö, sits in an area of Helsinki that is known as the heart of the Finnish music scene where more than half of the city’s live music venues are situated. Kamppi is a cultural melting pot of creativity and is home to many museums, record companies and music festival headquarters – the Urho Kekkosen Katu stretch has even been nicknamed ‘Rock and Roll Street’.
In keeping with a growing trend in the repurposing of commercial buildings, Bob W Kamppi is a former office block that will be transformed into stylish apartments set around an inner courtyard with a rooftop sauna lounge, in a prime location.
Office to hospitality conversions are bringing new life to cities, a movement that Bob W is a "true advocate" of with projects such as Kamppi and others across Europe.
Opening in 2025, Bob W Kamppi’s mixture of studios and one-bedroom units will have an interior concept designed by local design agency KOKO3, uniquely merging the building's 70s raw architecture with modern Finnish design.
Collaborations from renowned contemporary Finnish designers Vaarni & Basta feature in coworking spaces, in the rooftop lounge and in the sauna facilities, showcasing a mix of nostalgia and modernity.
Refurbishment plans include advanced, eco-friendly HVAC systems, energy efficient windows replacements, roof repairs, a renovated parking deck and the integration of solar energy solutions, all aligning to achieve LEED gold certification, the highest sustainability standards in the green building rating system.
Every Bob W Turku and Bob W Kamppi apartment is fitted with a kitchen area and extra home comforts.
They also benefit from Bob W’s well-known tech that provides a fully-digital guest journey including 24/7 customer service, keyless entry and access to Bob W’s local marketplace that connects guests with local partners offering a range of services from breakfast to gym passes.
Real estate partner Slättö partnered with Bob W to secure the Bob W Kamppi property, having already acquired Bob W Kaarti in 2023.
Erik Möller, head of hotels of Slättö, Finland, said: "Helsinki city centre is a market we strongly believe in. There is a shortage of high-end modern offerings and Bob W Kamppi will be one of the most central alternatives for both business and leisure.
"The innovative, digital platform from Bob W allows to focus on both short and long stay, driving high utilisation and efficient operations."
Niko Karstikko, co-founder and CEO of Bob W, said: “As a Finnish Pan-European hospitality brand, I am thrilled that Bob W is supporting its heritage by opening more world class properties in Finland.
"The Finnish market is a rapidly evolving travel destination that is not only popular for guests looking for tranquillity and adventure but is a thriving hotspot for the hospitality industry.
“The city of Turku is a place close to my heart. Half of my family are from the area and I’m delighted that Bob W is supporting this destination, I believe it is a place everyone should visit. It’s such a vibrant area, bustling with museums, galleries and waterfront restaurants.
“I am a massive champion of Helsinki and it’s great that Bob W is expanding its presence in the city.
"Bob W Turku and Bob W Kamppi are the ideal place for the next generation of travellers and digital nomads to stay, whether it is for a night, weeks or for longer stays.”