Sabre appoints Jennifer Catto as executive vice president and CMO

She's been with the firm for three months

Sabre has appointed Jennifer Catto as executive vice president and chief marketing officer. 

As a member of Sabre’s Executive Leadership Team, Catto will shape the company’s global marketing strategy and brand, supporting growth, enhancing customer engagement, and positioning Sabre for future success.

Though she joined the travel technology provider just a few months ago in February 2025, she has over 25 years of experience helping companies navigate and accelerate through periods of transformation, as a strategist.

In her career she has has built and repositioned brands, leading integrated marketing and growth strategies at Travelport, Telaria, Travelocity, Condé Nast and SAY, championing data-driven insights, compelling storytelling and cross-functional collaboration to unlock new market opportunities and drive lasting brand relevance in dynamic industries.

“A brand is a promise you make to the market that the business must uphold. I’m thrilled to lead a strong brand for a company that has truly committed to innovation and product excellence - keeping customers at the centre of every solution it develops,” she said. 

“Sabre has achieved what many only claim - modernising its foundations. It is now a unified, intelligent travel marketplace that prioritises performance over promises. I’m here to craft a brand that precisely reflects that transformation - instilling confidence in the market and strengthening Sabre’s presence across all channels and customer experiences.”

A respected industry leader, Catto has been nominated for a Cannes Lions Award, won the AdAge Brand Leader Award, and was named a GBTA WINiT Top 50 honouree. 

She is also a regular speaker and commentator for major media outlets, and is passionate about redefining how companies engage audiences and build lasting value through innovation.

“Jennifer’s appointment demonstrates our commitment to bold, strategic leadership as we accelerate Sabre’s evolution into the premier technology platform for travel,” said Kurt Ekert, president and CEO of Sabre. 

“She combines creativity, operational discipline, and deep expertise in digital transformation - an increasingly rare mix. 

"With Jennifer at the helm of marketing, we will elevate Sabre’s brand, strengthen ties with customers and partners, and sharpen our competitive edge in the market.”