Emerging Travel Group launches ETG Marketing Hub in response to industry demand

Travel partners have requested it

Emerging Travel Group (ETG), the parent company of RateHawk, ZenHotels and Roundtrip, has announced the rollout of its new marketing hub following increasing demand from the industry for one.

rowing demand from travel industry players for marketing and promotional opportunities across its platforms. 

The company has said players have asked for marketing and promotional opportunities across its platforms and the firm itself have seen its marketing revenue increase twofold in the first eight months of 2026 compared with the same period last year. 

ETG Marketing Hub is a new dedicated advertising unit that enables travel industry partners to connect with relevant audiences through ETG’s platforms and external marketing channels.

Said to be applicable for all including hotels, airlines, rail operators, tourism boards, destination marketing organisations (DMOs), destination management companies (DMCs) and other travel brands, at every lifecycle of the campaign with an expanding network of external media and distribution partners also available giving brands a single point of access to plan and execute campaigns across multiple channels. 

“Over its 16 years in the market, ETG has built a strong travel network connecting travel service providers with both professional and individual bookers across our platforms,” said Felix Shpilman, CEO at Emerging Travel Group. 

“Demand for proven solutions that give advertisers visibility among high-intent travel buyers is surging, and the dedicated unit within ETG will enable us to better meet the needs of our advertising partners.”

Anna Kladova, chief marketing officer at Emerging Travel Group and managing director of advertising unit, said: “Our goal is to give travel brands the tools they need to reach the right audiences. With 16 years of experience, extensive data, and a deep understanding of our users, we are well positioned to deliver on that goal. 

"Whether the objective is to drive occupancy, promote specific routes or seasonal offers, or increase arrivals, we can build high-performing campaigns driving relevant traffic.”

“The team works closely with advertising partners to build tailored marketing strategies," added Kladova. 

"Campaigns of any scale can be built using a wide range of formats and channels, including banners, priority placements, bespoke newsletters, dedicated landing pages, FAM trips, social media marketing and other options.