Sponsored Post: Amadeus unearths GenAI sentiment

The travel technology specialist looked at how travellers use tech to ensure the industry is keeping pace with demand

Standing at the forefront of the emerging technology revolution we’re seeing in our industry every day, are standout players like Amadeus, guiding us through the journey of finding solutions that marry up to our needs as a business.

Part of its responsibility as a leading technology provider is standing right there with us. It guides us in many ways but one that is invaluable to the sector is through its data and intelligence.

It’s through this that it enables companies to be ready for anything and in its latest research that educates the sector on what to pursue and when to do it, technology and how it will transform travel in the next decade was looked at.

It found travellers use of Generative AI skyrocketed in 2025, but is the hype matching expectations?

64% of travellers that responded to Amadeus’ survey said they would be willing to pay for an AI travel assistant that could help with in-trip information, with 17% going as far to say they would be willing to pay up to five percent of the total value of the trip to benefit from such services.

It also looked at the current short falls of the technology, too. 

A quarter of respondents have experienced outdated or inaccurate information from AI-generated results, while another 25% struggled with AI’s inability to truly capture their personal preferences.

It’s through insights like this that Amadeus puts its customers’ needs first. 

Data and the knowledge of the sentiment amongst its customers, will always be the best thing a firm can do, Amadeus knows this, so it conducts regular studies to help with exactly that.

In the latest survey, the technology giant also found technology could have uses in an array of areas to help improve holidaymakers’ trips, from a connected airport experience to disruption management.

More than three-quarters (80%) of respondents agree the true quality of a travel provider emerges clearly in how they handle and communicate about disruptions. 

Not only that but streamlined, end-to-end solutions for effective disruption management can deliver a competitive edge, with 81% travellers indicated they’d be more likely to rebook with providers who handle disruptions efficiently and transparently.

All this, plus more in-depth understanding of traveller behaviours can be found in the Connected Journeys: How Technology Will Transform Travel in the Next Decade whitepaper.

To download it and read more, click here.

For a more detailed approach on how technology can help your business and to understand your particular needs, click here.