The cost of producing of high quality video will become a major issue in a 4G world in which peer-to-peer influences will gain ever greater influence, according to a leading IT consultant.
Paul Richer, founding partner of Genesys, made the prediction in a blog for World Travel Market, for which he has put together the online travel seminar programme for the November event.
He said: “4G, ultra-high speed mobile internet is rolling out in the US and is being trialled in the UK. This will be perfect for viewing video.
“You would imagine that as consumers become more familiar with viewing video that they will expect more and more to be available to them. I think this could have real ramifications for the travel industry.
“If there is a thirst for video content then there is going to be a real cost to the travel industry of providing this.
“Authoring good quality video is a far more expensive exercise than taking still photographs.”
Richer said the rise of peer-to-peer sites, like Airbnb and private jet community Victor, proved how this form of commerce was becoming established.
The technology sessions are free to attend for delegates at WTM which has announced that its tech zone will expand by 30% this year.
Richer said the seminar programme will cover the areas of search engines, online content, social media, mobile and latest technology trends.