WebBeds promotes Lola Diaz to vice president of sales for Europe

The B2B supplier says it is outperforming the market with bookings exceeding pre-pandemic levels since May

B2B wholesaler WebBeds has bolstered its European leadership team with the promotion of Lola Diaz to senior vice president of sales, Europe.

The firm said the appointment emphasises the “importance of Europe as the largest source market region of its global business”.

Diaz was previously regional sales director for Iberia, Italy, Israel and key accounts having been previously promoted from sales director, key accounts. 

Prior to WebBeds, she spent 15 years at GTA where she held a number of senior sales positions.

WebBeds Europe claimed its regional and global business continue to outperform the market with bookings exceeding pre-pandemic levels since May 2022.

Anders Kjong, WebBeds president for Europe, said: “Lola has been a key member of the European Sales leadership for a number of years and delivered fantastic growth across a variety of European source markets as well as being responsible for key accounts in the region. 

“We are proud to have promoted internally for this senior role but it’s no less than recognition of Lola’s hard work, talent and the value she has added to the organisation.”

Diaz added: “I am really excited to work with my sales colleagues from across Europe to accelerate our growth and build on the great results we’re seeing in early 2023. 

“I feel lucky to work for a company with such ambition, focus, and drive to be the best. I look forward to playing my part in helping our amazing team fulfil their potential in taking WebBeds to the next level.”