Leeds-based firm to invest in sales and marketing
Icelolly.com secures £2m financing from Silicon Valley Bank
Holiday price comparison site icelolly.com has secured £2 million in financing from Silicon Valley Bank (SVB) which backs innovative businesses, enterprises and investors.
The money will be used to fuel further growth at the Leeds-based firm and invest in sales and marketing to boost its online and offline customer awareness.
Icelolly.com said it “expects to invest in its team with further hires following Simon Lloyd’s recent appointment as chief marketing officer.
The firm also recently appointed Elliot Muscant, co-founder and managing partner of marketing agency Open Partners and former chief executive of Dentsu Aegis and managing director of MediaVest Manchester, as non-executive advisor.
The partnership with icelolly.com is part of SVB UK’s commitment and to growing its presence as a key financial partner for innovative businesses in the north of England.
Richard Singer, icelolly.com chief executive, said: “Silicon Valley Bank has supported our growth plans and vision and we are pleased to announce this facility today to help make icelolly.com the best loved brand for UK holidaymakers.”
Richard Faulkner, managing director at SVB’s UK Branch, added: “We’ve enjoyed working with icelolly.com and it has been great to be able to support them on this impressive journey of rapid growth and brand recognition. We look forward to a continued partnership with Richard and the rest of the icelolly.com team.”