First Class Travel Group works with Nezasa to power its omni-channel growth strategy

It's unified all its brands into one platform

Nezasa, provider of packaging platform for connected trips, has announced its latest partnership with UK-based long haul tour operator, First Class Travel Group.

Brought in to streamline its opreations and support the next phase of business growth, the operator selected Nezasa's TripBuilder platform.

First Class Travel Group is uniting its portfolio of brands - including First Class Holidays, First Class Cruise, African Pride, and Knighton Reeve - under a single platform, the TripBuilder platform, with AI capabilities. 

The technology provider's platform will allow the group to have highly automated end-to-end packaging capabilities and improve its multi-channel offering.

The duo deep dive into the group’s operational requirements first to ensure the solution was tailed to the group's specific needs which is where Nezasa also provided strategic guidance on enterprise IT transformation to First Class Travel Group so it could strengthen its broader digital ecosystem.

Daniel Gathercole, CEO of First Class Travel Group, said: "Our partnership with Nezasa is a key milestone in our digital transformation. TripBuilder will allow us to bring our brands together on a single platform, simplify how we operate and give us the speed to market, making it easier than ever for travel agents to plan and manage their bookings. 

He said: "This is a major step forward in delivering the high-quality service and flexibility that our partners and customers expect."

Alex Farmer, CRO of Nezasa, added: "TripBuilder’s ability to support varying business models makes it a perfect fit for First Class Travel Group’s omni-channel approach. Its scalable, API-centric architecture and modular app ecosystem provide the flexibility needed to adapt and grow, strengthening their ability to deliver consistent, high-quality experiences across all customer interactions.”