Jet2 adds TUI Musement platform to power in-destination experiences

Now travellers can expect more from their package holiday or flight offerings

Jet2 has announced its partnership with global tours and activities business Musement, to offer excursions, activities and attraction tickets for customers travelling on a Jet2holidays package holiday or Jet2.com flight.

The new offering will be rolled out during 2026, but the exact timing hasn't been released.

Initially it will be to customers that have a direct booking with Jet2.com and Jet2holidays (including Jet2Villas and Jet2CityBreaks).

Customers booking via an independent travel agent will have the opportunity at a later undisclosed date.

The Musement platform will agents to easily search and book an experience for customers and increase potential earnings.

Steve Heapy, CEO at Jet2, said: “We are always looking at how we can further improve our incredible customer experience, and today’s announcement means our customers can choose from an even bigger selection of attractions and activities when enjoying their award-winning flights and holidays with us. Once live for our independent travel agency partners, this partnership with Musement will mean that they can offer a best-in-class choice of things to do, enhancing the Jet2holidays experience even further.”

Peter Ulwahn, CEO of TUI Musement, added: “This is a very important strategic agreement for Jet2 and Musement, as well as being a significant partnership to drive growth of the Tours & Activities market.

Furthermore, this partnership reaffirms Musement’s position as the leading B2B partner for Tours & Activities, and our team is ready to work with Jet2 in providing great experiences for their customers.”