The UK-based group saw growth, post LateRooms brand comeback
Snaptrip Group bolsters record year with two acquisitions
Snaptrip Group, parent group of LateRooms, Snaptrip and Dog Friendly Cottages, has reported record financial results for 2025.
The firm said it saw "significant levels of topline growth" and profits were at its highest since inception.
This news comes to the backdrop of the company's acquisition of two new companies to expand its reach into premium lifestyle travel segments, which will see it diversity its product set from accommodation offerings.
In December last year, Snaptrip Group completed the acquisition of Staycato, which includes the brands Simply Sea Views and Dog Friendly Retreats, for a seven-figure sum.
That same month it also acquired French-based business My Design Events, trading as My Boutique Hotel, also for another seven-figure sum.
These acquisitions mark a pivotal moment for Snaptrip Group as it strengthens its position at a key stage within the travel booking funnel, capturing high-intent travellers at the exact moment they're choosing where and how to stay.
The additions of Dog Friendly Retreats and Simply Sea Views see it gain category leadership in two of the UK's fastest-growing staycation segments - pet-friendly travel and premium coastal discovery - whilst My Boutique Hotel is said to provide "immediate scale" in global boutique and luxury travel, with particularly strong traction in the US market.
Matt Fox, co-founder and CEO of Snaptrip Group, said: "2025 was a transformative year for the Snaptrip Group. Whilst the travel sector continues to face challenges from unpredictable consumer patterns and the rapid expansion of AI-led search platforms, we've been fortunate to be ahead of the curve.
"Having adopted an 'AI-first' strategy in both consumer visibility and the construction of our technical platforms over the last couple of years, we were well placed to capitalise on these shifts in the market.
"The technology the team has built, the lean and cash generative way we operate the business, and the hugely exciting collection of assets we now own, offers Snaptrip Group a strong platform to optimise future growth.
"These acquisitions allow us to expand into premium, lifestyle-led travel categories with higher booking values, stronger loyalty and genuine long-term growth potential.
"We're building trusted discovery brands with defensible organic visibility and loyal audiences, whilst creating new opportunities for product innovation, personalisation and direct supplier partnerships. We all feel we're at the start of something very exciting."
Looking ahead, Fox added: "Due to these acquisitions and the exciting growth of all our existing assets, Snaptrip Group is poised for further exponential growth, all whilst only marginally increasing our overall overheads.
"What's particularly exciting is how the group has evolved - although we started as a collection of UK-focused holiday rental marketplace websites, we will now do as many bookings for hotels worldwide through our LateRooms, The Hotel Guru and now My Boutique Hotel websites in 2026.
"This diversification, combined with our operational efficiency and the platforms we've built, gives us tremendous confidence in what lies ahead," he said.
