Some travellers spent more than on their per-head holiday costs
InterLnkd reveals travellers spend on average £180 on fashion and beauty leaving opportunity for travel sellers
AI-powered shopping partner for the travel industry InterLnkd has revealed holidaymakers have spent a significant proportion of their travel budgets on fashion and beauty products this summer.
Data based on sales promted by InterLnkd, travellers have been spending an average of £180 on these items ahead of their summer holidays.
The tech provider, which enables the travel industry to earn a new revenue stream by cross-selling fashion, beauty, and essential products, found consumers’ basket values often exceeded £400 and, in some cases, even outstripped their per-head holiday costs.
While swimwear, suntan lotion, and sandals remained popular purchases this year, sales have also soared across categories like pharmaceuticals and tech accessories.
Robert Goldsmith, chief operating officer of InterLnkd, said: “While we might expect travellers’ spend across fashion, beauty, and essentials to align with the cost of their holidays, this isn’t always the case.
“Our data shows they are spending a staggering proportion of their holiday budgets on products destined for the suitcase, even if the holiday itself is at the lower end of the price range.
“On average, travellers this summer have spent £180 per person on fashion and beauty products, as well as holiday essentials such as over-the-counter medicine, phone and laptop chargers, and international adapters.
“With holidaymakers scouring for deals as soon as their flights and hotels are booked, travel sellers are faced with a huge opportunity to offer their customers the products they want and need for their trips, long before take-off.”