Digitrips unveils big data-powered hotel price tracker tool for B2B clients

New one-time rebooking functionality is live for B2B MisterFly PRO and HResa platform users

Group that owns multi-product travel platforms MisterFly and HResa has unveiled the launch of its big data-powered Best Price Tracker tool of hotel prices for its B2B clients to benefit from “more favourable rates”.

Once a B2B client has reserved a room, the new tool – which is available exclusively to customers of Digitrips’ B2B hotel reservation platforms, MF PRO and Hresa – dynamically tracks the hotel price in real time to monitor for a price drop.

If the drop is significant enough, it executes a price optimisation and confirms the optimised rate to the B2B client.

The fully-automted solution was developed by Digitrips’ software engineers and is exclusive to its customers.

Digitrips said it estimates around 15% of hotel reservations made through its B2B platforms will benefit from the new Best Price Tracker functionality and is expected to generate maximum savings of up to 30% per booking.

Emilie Dumont, CEO of Digitrips, said: “At Digitrips, we’re constantly innovating to empower our B2B customers with solutions that help them unlock untapped revenue opportunities. 

“Our new Best Price Tracker tool is an example of this commitment, enabling travel agencies and tour operators to seize more favourable rates on their accommodation bookings with no extra work.

“With this exciting new functionality, our customers have the flexibility to capitalise on their savings according to their unique business goals. They can either optimise their margins to drive profitability or refund the savings to their travellers to improve loyalty.”

The hotel Best Price Tracker feature has already been activated for all B2B customers, but clients can opt should they wish to.