Acquisition of company took place in 2022
Atlanta Events and Corporate Travel Consultants in Spain rebrands as Reed & Mackay
Global travel and event management company Reed & Mackay has announced the rebrand of Atlanta Events and Corporate Travel Consultants.
The longstanding Spanish business travel and events agency will now operate under the Reed & Mackay brand.
The company has announced a number of acquisitions and rebrands across Europe in recent years, most recently in the Nordics with the unveiling of the Reed & Mackay brand in Sweden in November 2023.
Reed & Mackay is now “poised to elevate corporate travel, event management, and congress services in Spain”.
This year, a study commissioned by the Spain Convention Bureau estimated a revenue total for Spain’s MICE industry of more than €12.1 billion in 2023.
The report also found that the average daily spending per MICE passenger in Spain reached €335 in 2022, surpassing the 2019 figure of €319.
Both findings indicate the “positive upwards directory” of Spain’s MICE industry, which “underscores” Reed & Mackay’s strategic decision to announce a branded presence in the market.
Julie Oliver, CEO Europe of Reed & Mackay, said: "I am so excited to launch the Reed & Mackay brand in Spain.
“We’re building on 43 years of Spanish heritage, and have a seasoned local team, with great passion for Corporate Travel, Events and Congress, who with access to Reed & Mackay’s technology, global reach and buying power will be able to deliver greater value to their clients and any current and future Reed & Mackay global clients needing to be serviced in Spain.
“Our global growth strategy has always been to combine local knowledge and service-driven standards, with global reach, providing a robust, quality offering for both local and multinational clients."
The acquisition of Atlanta Events and Corporate Travel Consultants by Reed & Mackay was announced in 2022 but the rebrand is only taking place now.
Reed & Mackay has office locations in Spain’s main business hubs including Madrid, Barcelona and Seville.
Paula Fuster, managing director of Reed & Mackay, Espana, said: “We are delighted to be
officially under the Reed & Mackay brand.
“For 43 years, Atlanta Events & Corporate Travel Consultants has been a trailblazer in the industry, and today, as Reed & Mackay, our family has grown and become an internationally recognised powerhouse.
“We are so excited to work with our global colleagues to deliver exceptional service for our clients in Spain and beyond, and for the forthcoming investments in technology and resources that will accelerate our service offering.”
Reed & Mackay's commitment to delivering an elevated service offering for Spain is reinforced by the combination of local expertise with talented consultants, event managers, and congress project managers, all supported by bespoke technology.
As part of a global company with a local presence in over 65 markets, Reed & Mackay opens the door for Spain-based businesses with corporate travel and event needs to access a global footprint, inventory, and 24/7 service.