Switchfly accelerates its travel loyalty platform

Move all about powering global rewards programmes

Travel loyalty technology solution Switchfly is rolling out a suite of new capabilities enabling partners to deploy its platform in weeks. 

The new no-code options are designed to help employee rewards platforms, financial service loyalty programmes, and airlines offer travel experiences with speed and scale.

These new abilities add online travel agency (OTA) and merchant-of-record capabilities to Switchfly’s platform – supported by 24/7 call center services, multi-language support, multi- currency redemptions, and traveller support for booking changes and upgrades. 

The accelerated delivery model sits alongside the company’s enterprise implementations for major airlines and global loyalty platforms.

For loyalty teams in the employee rewards and financial services sectors, the white-label platform brings bookable travel into the direct channel. 

This turns travel into a high-value redemption option that drives higher engagement and stronger margins. 

The same platform enables airlines to sell packaged trips in their own channel in weeks – delivering 3-5x the cart value of flight-only bookings and expanding earn-and-burn options for travelers.

Nowell Outlaw, CEO of Switchfly, said: “With these new capabilities, our partners can launch a full travel booking platform in just weeks, not years. 

“It’s exciting to see brands rolling out travel rewards programmes and packaged trip offerings that start delivering results almost immediately – turning travel rewards into powerful revenue engines for brands across the globe.”

In the first part of 2025 alone, the company secured five new clients in the rewards and recognition sector. By year-end, it expects to facilitate 2.4 million bookings at a total transaction value of $2.25 billion.