Servy hit 10 million digital order landmark as it launches AI insights engine

Firm has seen rapid expansion during the pandemic working with airport and hospitality partners

by Avery Ketcherside

Enterprise self-service platform for hospitality Servy has taken its ten millionth digital order and launched a new AI engine Servy Insights+.

Servy reached the order milestone at a Wendy’s restaurant a year after hitting five million orders at Dallas Fort Worth International Airport (DFW).

Jeff Livney, chief experience officer at Servy, said: “It’s a great achievement to hit 10 million transactions across our platform.

“When it took five years to hit five million transactions, doubling that number within one year – during a pandemic – is a testament to the adoption of the technology within the industry and a true paradigm shift among guests.

“We remain committed to our goal of providing hospitality and retail partners with the right tools they need to advance their digital capabilities, enhance the guest experience, and drive commercial benefits to the business.

“As we grow, we are now able to do more for our partners. Our unrivalled scale and scope in our airport network and distribution channels mean that we have the unique capacity to analyse and assess meaningful quantities of data intelligently, to enable the right decisions to be made about what’s best for our customers and their travelling guests to enhance their journey across the network and drive revenue.”

Servy Insights+ is being offer to more than 80 airports and over 1000 restaurants and retail outlets across the Americas, Europe, the Middle East and Asia Pacific.

The AI engine allows airports and Servy hospitality partners to weight data across the e-commerce platform and distribution network.

Livney said: “Given the significant and rapidly growing data size achievable by Servy’s portfolio of airports and hospitality partners, the opportunity to create the first concessions-focused artificial intelligence (AI) capability leveraging machine learning at scale is now possible.

“Servy Insights+ creates the opportunity for airports and hospitality partners to leverage data across the industry’s leading e-commerce platform and distribution network to drive better guest experiences and significant commercial benefits.

“This is truly a ‘rising tides floats all boats’ moment for the industry, and we are excited to engage our partners in this consumer insights revolution.”

Servy sister company, Airport Dimensions, reported that 60% of travellers would consider using digital pre-order services to make food and beverage purchases at airports, with the fastest growth occurring in the US and the UK.

Servy is set to expand the reach of its Grab Airport Marketplace e-commerce platform into new venue verticals following the announcement of a new partnership with Unibail-Rodamco-Westfield (URW).