Airline Saudia launches beta version of new digital platform

Airline Saudia launches beta version of new digital platform

It's part of a 2-year plan to 'redefine' the airline travel industry

Saudia, the national flag carrier of Saudi Arabia, has unveiled its new digital platform, the Travel Companion (TC), which is powered by advanced artificial intelligence. 

The move is part of a two-year plan to "revolutionise" the travel industry by "embracing" digital innovations. 

In collaboration with global professional services firm Accenture, Saudia's Travel Companion is set to "change how travellers interact with the airline and redefine the standards of digital travel".

The Travel Companion offers personalised and tailored solutions for individual preferences and needs, providing search results from trusted and authenticated sources.  It utilises image-supported responses. 

The platform is intended to be a comprehensive, one-stop solution that allows users to book concierge services such as hotels, transportation, restaurants, activities, and attractions, eliminating the need to switch between multiple platforms. 

It has has seamless connections with transportation platforms and various train companies, ensuring a smooth and uninterrupted journey.

In the next phases, Saudia will introduce additional features such as voice command and digital payment solutions. 

Travel Companion is accessible via a telecom e-SIM card enabled by Saudia. Users can also purchase data packages for additional applications, so that they always have access to the platform's services.

The ultimate goal of the Travel Companion is to become the top app for travellers, with "unparalleled" travel information, while it aspires is to become the go-to platform for various services beyond flight bookings.

His Excellency Engr. Ibrahim Al-Omar, director general of Saudia Group, said: "We are thrilled to introduce the Travel Companion, a game-changer in the airline industry that will revolutionise the digital travel experience. 

"This platform, resulting from our ongoing collaboration with Accenture, signifies our forward-looking approach to providing guests with unparalleled convenience and flexibility.