Pan Am picks IBS Software to power its return to the skies Loyalty Programme

It hopes by launching programme early it will help its commercial return

Pan American World Airways, objectively one of aviation’s most iconic brands, has partnered with IBS Software, an AI-native travel technology firm, to power its iLoyal platform as it prepares to re-enter commercial aviation. 

The platform will support member management, personalised rewards and promotions, partner ecosystem integration, and customer engagement across digital channels, all designed to grow alongside the brand as it builds its route network and customer base. 

Loyalty is a core component of Pan Am’s commercial strategy as it returns to market, it is reported. 

The carrier hopes by deploying iLoyal ahead of launch, the company positions itself to acquire and retain customers ahead of and at the start of its first flights, using the same AI-enabled personalisation and programme flexibility other carriers use.

Pan Am announced its inteded return to commercial flying in June last year and hopes that it will resume scheduled commercial flights some time this year, though no date has been officially announced. 

“As we build the next chapter of Pan Am, customer loyalty and engagement will be fundamental to our long-term success," said Ed Wegel, President and CEO, Pan Am. 

"We selected IBS Software’s iLoyal platform to power the Pan Am WorldPass Frequent Flyer program because it provides the scalability, flexibility, and innovation needed to support our vision while enabling us to deliver a compelling loyalty experience from day one."

Marcus Puffer, head of loyalty management solutions at IBS Software, added: “Pan Am is one of the most recognized names in the history of aviation, and its return is a landmark moment for the industry. 

"iLoyal gives Pan Am the platform to build a loyalty program that matches its ambition from the outset, with the technology to support partner growth, personalised member experiences, and the kind of commercial agility that a start-up airline needs. We are proud to support Pan Am on this journey.”