Datalex partners with Aer Lingus for digital transformation

Access to Datalex’s product suite will accelerate the airline’s digital retailing strategy

Airline retail technology specialist Datalex has announced a partnership Aer Lingus alongside a new digital transformation platform for the airline.

Through this platform Datalex will provide Aer Lingus with full access to its product suite, said to drive new product delivery in addition to accelerating the migration of existing products.

Datalex’s software will support and enhance Aer Lingus’s customer-focused brand with a digitally enabled value proposition.

The “landmark agreement” will “future-proof” the carrier’s digital transformation programme that aligns with its broader digital objectives.

The contract is said to reflect the value Datalex brings to Aer Lingus as well as value derived for both companies from a combination of transaction and licence models.

Datalex will provide Aer Lingus with access to its cloud-based platform products and capabilities.

Other product enhancements include improvements of self-service options via www.aerlingus.com and the airline’s mobile apps.

All of these enhancements will “ensure continued scalability and reliability” and “removal of legacy technology in favour of a future-proofed solution”.

This will also form the basis for the future towards an Offers & Orders transition pathway which allow the airline to reduced dependency on legacy technology, “whilst prioritising new scalable products, to achieve a fully connected customer experience”.

During a meeting at Aer Lingus’ head office in Dublin, the firms also announced the extension of its long-standing partnership for a further 5 years.

Datalex’s recently announced similar long-term renewals in 2023 with Air China, Air Transat, JetBlue, and Edelweiss.

Dave O’Donovan, chief digital and information officer & head of business transformation at Aer Lingus, said: “Datalex continues to be an essential cog in the Aer Lingus digital transformation machine.

The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end-to-end digital customer experience.

“This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice.”

Sean Corkery, CEO of Datalex, said: “This is a milestone in our partnership with Aer Lingus as we provide an extensive digital transformation plan to future-proof one of our longest-standing airline customers for the long haul.

“With a transaction model now implemented, both companies will now be fully aligned in achieving growth through digital and we will both benefit from this growth.

“We look forward to being an essential part of this digital transformation project.”