Accelya signs new partnership with Korean Air to modernise retailing

Accelya's FLX platform provides a pathway to Offer and Order transformation for Korean Air

Airline software solutions provider Accelya has announced its partnership with Korean Air. 

The partnership will see the airline deploy Accelya's FLX Platform, which combines the power of the Amazon Web Services (AWS) cloud and the latest Accelya technology.

It enabled more than half of all global New Distribution Capability (NDC) transactions in 2022, according to data from independent consultancy T2RL.

Korean Air will integrate Accelya's NDC and its FLX-Merchandising module, to deliver personalisation and the most relevant offers to its customers. 

The FLX-Merchandising module, will allow the carrier to personalise and adjust its offers to better serve travellers across both direct and indirect channels.  

“We are delighted to partner with Accelya to enable our modern retail vision and bring powerful innovation to the market for our customers,” said Yoo Tae Jung, managing vice president and NDC platform sirector of Korean Air. 

“The exhaustive RFP process has highlighted Accelya's technological expertise and flexibility. Our partnership with Accelya, a leader in retail modernization, is a key step in reshaping our retailing strategy.”

Sam Gilliland, CEO of Accelya, added: "Our alliance with Korean Air is built around a shared belief in putting the customer first, making modern and forward-looking technology choices and ensuring airlines are truly in control of their retailing journey and not being held back by legacy ‘old world’ technology vendors. 

"The deployment of the Accelya FLX platform will provide Korean Air with a clear pathway towards offer and order transformation, empowering them to control their future, with Accelya supporting them every step of the way."