RMS debuts new brand identity

To take it through its next forty years

Australian hospitality technology provider, RMS, has unveiled a new brand identity. 

The brand is more than fourty years old, but the new branding is hoped to show a "sharpened focus" on modern hospitality.

With this rebrand, the company said it is "continuing to define what exceptional hospitality technology looks like today".

It entails a new logo, with new font and colours.

Adam Seskis, CEO at RMS, added: “We’ve always believed hospitality is built on experiences. This rebrand reflects our commitment to continuing to help lodging providers create those moments that matter, powered by intuitive technology, engaged teams, and seamless operations. 

"We’re more than a software company. We’re the platform that helps staff work smarter, guests feel more welcome, and businesses grow faster.”

“At its core, the new RMS brand is about connection and touchpoints. Hospitality thrives on the points where technology meets service, staff meet guests, operations meet outcomes, and work meets life,” Seskis added.