Radisson Hotel Group innovates meetings and group sales with new technology

It's one of the first hotel groups to do so

To expand its meeting and events offer beyond its own RadissonHotels.com website, Radisson Hotel Group has revealed its extended its long-term partnership withvenue management SaaS solution provider, MeetingPackage.

A seamless integration between EMMA, the group’s unified technology platform, and the meeting and events booking software from MeetingPackage has been established, which enables Radisson Hotel Group to use MeetingPackage’s software as a channel management solution to connect to third-party vendors. 

This new offering is an intuitive and automated channel management solution for external organisers as well as third-party event vendors such as Venuedirectory to explore and book Radisson Hotel Group’s M&E venues.

The group has announced that starting this month it will be implementing this technology across the first set of UK hotels. 

The aim is to extend this roll-out across the Group’s EMEA portfolio, starting with key target MICE markets, including Sweden, Norway and the Netherlands.

Angela Graun, VP sales operations & meeting & events, said:“We are delighted to see the partnership with MeetingPackage expand to the next level by opening the doors to our PMS solution EMMA. Building on our multi-year partnership, we are now extending our reach for instant book capabilities to other marketplaces and customers. 

"With MeetingPackage as a channel manager, we are evolving our Groups plus Meeting and Events distribution strategy even further to be ‘the hotel chain easiest to do business with’.

Joonas Ahola, CEO and founder of MeetingPackage, added: “We are thrilled to extend our partnership with Radisson Hotel Group to integrate MeetingPackage with EMMA, the Group’s innovative PMS solution. 

"This partnership not only enhances our footprint with Radisson Hotel Group’s properties but also strengthens our position in the global marketplace. 

"Through a single integration with MeetingPackage’s robust distribution APIs, distribution partners – including event marketplaces, TMCs, DMCs, and other industry providers searching for meeting rooms or group accommodation blocks – can now access an even larger network of properties. 

"For hotels, MeetingPackage offers an unprecedented central hub to manage their distribution strategy for groups, meetings, and events, streamlining processes that were previously fragmented. 

"We are excited to support Radisson Hotel Group in this transformation and look forward to a future of expansive growth and ongoing shared success".

At this year’s IMEX, Radisson Hotel Group also showed further leadership in integrating AI into fully immersive experiences and MICE booking process automation. 

The group and HeadBox also unveiled its plans to dive further into the world of AI-meeting and event solutions by implementing HeadBox 3D Studio, a tool which allows users to create immersive guided tours in minutes by combining 3D tours with AI-generated narrator videos. 

A key benefit of this technology is the amount of time event planners save by tapping into the group’s existing immersive experiences combined with AI-technology, as well as the fact that each of these tours can be personalised and localised.

Earlier this year, Radisson unveiled its Radisson Meetings Unbound value proposition and AI-powered Radisson Meetings Dream Machine. Radisson Meetings Unbound allows meeting and event planners to unleash their creativity and tap into the world of AI-technology to generate innovative ideas beyond conventional meetings and events boundaries, share event inspiration, and bring their imagination to life through future-thinking creations of dream event spaces.

This year, Radisson Hotel Group will continue accelerating the roll-out of new digital enhancements, new booking management tools, rooming list options, advance payments, as well as group booking opportunities.

The chain's aim is to solidify its position as one of the leading international meeting and event providers and as "the hotel chain easiest to do business with".