Radisson Hotel Group launches AI-powered meeting and event product

One tool uses customised Gen AI

Hotel chain Radisson Hotel Group has unveiled two new tech-based offerings.

Radisson Meetings Unbound is a tool based around immersive content and digital replicas to change the way meeting planners can explore meeting rooms and different set-ups. 

The new AI-powered tool will allow them to book direct or send a request for a proposal for that specific space alongside, immersive virtual tours that provide floor plans, dollhouse views, and exact digital replicas of the hotel. 

This technology extends to the in-house event teams, as they can show different meeting room set-ups in real-time through any smartphone or VR goggles.

The group has launched its other AI-powered Radisson Meetings Dream Machine tool at the same time. 

This technology uses a customised Generative AI tool, to take event professionals from conceptualisation to visualisation. They can now use the platform to create visual representations of their ideal event spaces. 

Event inspiration will be shared through thought leadership blogs such as one the group's site titled how to personalize event experiences with AI, and real case studies of successful event formats. 

To mark the launch, the Group is organising a series of experiential creative workshops and “infinity rooms” in key destinations across Europe and Africa. 

Radisson Hotel Group’s “infinity room” is an immersive experience designed to help event planners step out of their comfort zone to redefine and expand their approach to meetings and events. 

Entering an almost pitch-black meeting room, participants will be led through a series of deep-focus visualisation exercises to help them think about the current challenges they face when organising meetings and how to navigate these different event constraints.

As organisers progress through the different stages of the event planning process, the room gradually lightens, slowly revealing infinity patterns, designed to facilitate co-creation and collaborative innovation. 

The first “infinity room” was recently launched at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine events roadshow will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester, and Johannesburg, in the coming months.

“In a crowded conference landscape, impressing event organizers and delegates is difficult. Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event,” said Daniela Dumitrescu, global marketing strategy director of Radisson Hotel Group. 

“Inspiration and creativity are needed now more than ever before. At Radisson Meetings, we remain committed to helping our partners unlock the doors to new meeting possibilities. 

"Radisson Meetings Unbound and Radisson Meetings Dream Machine embody our company ethos to ensure that Every Moment Matters by leveraging the latest in digital innovation. 

“Using pioneering AI technology, our event venues will be transformed into playgrounds where ideas soar, connections deepen, and creativity blossoms. 

"Every day, everywhere, every time, we work hard to think outside the box, and bring event visions to life, and are proud to unveil this exciting new offering and creative platform."