Partnership to offer hotels ‘frictionless, guest-first booking experience’
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Cloudbeds and GuestCentric merge PMS and CRS systems
Cloudbeds and GuestCentric have partnered to offer independent hoteliers their tools together in a ‘frictionless, guest-first booking experience’.
Cloudbeds’ property management system (PMS) has been paired with GuestCentric’s central reservation system (CRS) to ‘cut through the tech clutter’.
They say using the systems together will allow smaller hoteliers to compete with bigger players in the sector in what they dubbed ‘a rebellion against outdated hotel tech that slows down business and suffocates creativity’.
The collaboration includes real-time synchronisation of rates, availability, and inventory across the PMS and CRS as well as a direct certified connection that they say ‘slashes’ human errors and overbookings.
The firms, which specialise in Latin America and Southern Europe, say early adopters are already seeing the results - with hotels using GuestCentric’s CRS capabilities reporting a 58% increase in direct bookings in 2025.
Adam Harris, chief executive and co-founder of Cloudbeds, said: “Independent hoteliers deserve technology that works as hard as they do — fast, reliable, and built around the guest.
“This partnership with GuestCentric removes the friction and gives them a competitive advantage.
“It provides the same precision, reliability, and revenue control as the biggest brands — without the baggage.
“Together, we’re freeing hotelier ambition, empowering independents to run smarter and win more direct business on their own terms.”
Pedro Colaco, chief executive of GuestCentric, said: “Independent hotels finally get tech that helps them run the hotel and win the guest.
“Direct revenue grows when PMS and CRS act as one. Cloudbeds powers operations. GuestCentric turns that strength into direct revenue.
“Together, independents control their entire guest experience, build stronger brands, and convert more of the demand they create. Big-brand confidence. None of the big-brand baggage.”
