Tokyo, Paris and London follow Bangkok for the most searched 2025 locales

Kuala Lumpur leads the list of growth destinations, up 49%

London remained the top-searched destination in 2024, followed by Paris and New York City, according to a new ‘Year in Travel’ report.

Released by one of Europe’s largest e-commerce businesses and the world's leading travel subscription platform, eDreams ODIGEO, the report analyses searches and booking data from customers in all key European markets and the USA.

It reveals the evolution of travel, including top destinations, booking habits and growth destinations during 2024, as well as a foretaste of what 2025 looks like

London remained in the top 10 (ranking 5th) for most booked destinations globally, with Paris in top spot, followed by Barcelona and Palma de Mallorca.  Other top destinations included Madrid, Rome, Lisbon, Amsterdam, Istanbul, and Malaga for 2024.

The report also reveals which nations were most keen to visit the UK in 2024. 

Bookings data for global travellers heading to the UK shows that 20% came from Germany compared with 17% from Spain, 15% from France and 9% from Italy. 

Top-ranking UK destinations for travellers globally were London, Manchester, Edinburgh and Birmingham. London remained a firm favourite, ranking 4th for Germans, 6th for Portuguese, 7th for Italians and 9th for Spaniards.

British travellers favoured Amsterdam, then Paris, followed by Barcelona. Other key destinations for Brits included Istanbul, Belfast, Lisbon, Malaga, Rome, Munich and Dublin.

Top 2024 Searches:

Globally, London remained the top-searched destination in 2024, followed by Paris and New York City. 

It ranked 2nd in searches by French and Spanish travellers and 4th in searches by German and American travellers. This year. Bangkok, Tokyo and Barcelona also ranked in the top-searched destinations by global travellers.

Flight searches by British travellers reveal Paris as our most popular destination (likely due to this summer’s important sporting events), followed by Amsterdam in 2nd and Bangkok in 3rd place. Other top search destinations by the Brits included New York City, Barcelona and Dubai.

2024 Growth Destinations:

Top growth destinations across all markets in 2024 compared to the previous year include Kuala Lumpur (+49%), Hurghada, Egypt (+38%), Santiago de Chile (+36%), Jakarta (+36%), Bremen (+35%) and Dallas (+35%). 

These newly-trending destinations may be a result of growing consumer demand to discover fresh regions that blend cultural exploration, rugged landscapes and adventure tourism.

eDreams ODIGEO’s data also reveals that 2024 growth destinations for UK travellers were: Munich (+53%), Cologne (+47%), Stuttgart (+30%), Bilbao (+27%) and Frankfurt (+26%) - possibly driven by Germany hosting sporting events including UEFA’s European Football Championship attracting significant numbers of fans across all markets. 

UK travellers also showed an appetite for new cultural, natural and less-popular destinations: Bilbao, Stuttgart and Jersey all made it into our top 50 new destinations in 2024 compared to 2023.

Looking Ahead To 2025:

eDreams ODIGEO’s search data reveals that, globally, travellers are dreaming about long-haul destinations in 2025 - these include Bangkok and Tokyo, with short-haul Paris ranking third most popular. 

Bangkok also ranks highest for bookings globally. All three cities are ever-popular as short and long-haul choices: whether for the tech and buzz of the Asian capitals or for all three cities’ unique culture, iconic landmarks, luxury shopping and exquisite food.

London is the second most-booked destination to date for global travellers for 2025 (and it ranks fourth for searches for 2025).

The Report reveals the top 3 most-searched destinations by Brits for travel in 2025, are Bangkok, Tokyo and New York City: all long-haul dreams.