TIME Hotels chooses Cendyn for CRM and customer loyalty tech solutions

Improved guest intelligence will allow the Middle Eastern hotels operator to provide a more personalised service

Hospitality technology specialist Cendyn has agreed a deal to provide Customer Relationship Management and customer loyalty solutions to TIME Hotels.

The partnership covers TIME’s portfolio of properties in the United Arab Emirates and beyond.

Cendyn TIME chose it to help the hotels operator “achieve greater guest personalisation, through enterprise marketing automation and guest intelligence”.

Mohamed Awadalla, chief executive of TIME Hotels, said: “By layering Cendyn’s industry-leading eInsight CRM and eLoyalty platforms on top of our existing CMS, we can now begin to unlock invaluable insights into the unique preferences of each guest, enhance the capabilities of our loyalty program, and create enhanced experiences throughout every touchpoint of the guest journey.” 

Cendyn’s CRM platform collates data from multiple sources into guest profiles that provides detailed insight into guest interests and behavior. 

TIME Hotels will use this to improve revenue and create personalised communications based on stay history, preferences, loyalty status, and guest lifetime value score.

Cendyn’s eLoyalty solution, which is powered by its CMS, will enable TIME Hotels to build long-term relationships with loyalty members, including a bespoke member portal, custom messaging for each guest and reward management capabilities. 

John Seaton, chief revenue officer at Cendyn, said: “Cendyn is excited to continue our relationship with TIME Hotels and provide them with the technology-enabled solutions that allow them to continue evolving the guest experience across their hotel portfolio. 

“We’ve purposely designed our CRM, CMS, and eLoyalty platforms to provide the industry’s most comprehensive platform for creating unmatched personalization through every stage of the guest journey, including robust loyalty rewards and management tools. 

“These solutions will also be able to scale with TIME Hotels as they continue to expand to new locations.”