Vibe powers new digital travel platform for Hunter Travel Group

Two new platforms as part of the agreement 

Global travel technology provider Vibe has launched a new leisure travel platform for one of Australia’s largest privately owned travel agency groups Hunter Travel Group (HTG), based in Newcastle, New South Wales.

This new platform, live at htg.com.au, was developed in close collaboration between the two brands, blending local market insight with world-class technology.

Designed to enhance the travel booking experience for Australians, the new platform delivers a modern user journey, showcasing a curated collection of tours and experiences powered by Vibe’s seamless integration with Tour Atlas.

HTG’s new digital presence reflects its deep understanding of what Australian travellers want - ease, inspiration, and value - all brought together through Vibe’s flexible, scalable tech solutions.

As part of a broader partnership, Vibe has also delivered a new travel platform for HTG operated RACQ (Royal Automobile Club of Queensland), one of Australia’s most trusted membership organisations.

The site is now live at travel.racq.com.au and offers RACQ members an intuitive, benefit-rich booking experience—starting with member verification and unlocking member only exclusive discounts.

Other brands under the HTG portfolio of brands, including RACT (Royal Automobile Club of Tasmania) Travel & Cruise Travel Centre, are set for a digital makeover too, using the same innovative product delivery platform.

“It’s been a pleasure working alongside the HTG team. Their clear vision - particularly around tour product - allowed us to pair the right technology with the right goals,” said Martin Eade, chief commercial officer of Vibe. 

“The result is a compelling, user-focused platform that sets a new benchmark for leisure travel in Australia. Our work with RACQ Travel further proves the power of this collaboration.”

“Partnering with Vibe has taken our digital strategy to the next level,” said Brett Dann, CEO of Hunter Travel Group. 

“The platform is scalable, future-ready, and most importantly, built to meet the evolving needs of our clients and members across Australia.”

This successful launch marks another milestone in Vibe’s mission to support ambitious travel businesses with technology that drives growth, innovation, and customer satisfaction.