Sabre announces five-year-in-the-making AI-first transformation, among rebrand debut

It unveiled its brand-new way of operating

Ahead of the first day of ITB Berlin 2022, Sabre has revealed its brand-new AI-driven technology stack that has been five years in the making.

Presenting to a closed-door room of journalists, Shawn Williams, chief operating officer, and Jen Catto, chief marketing officer, walked the room through developments for the company and the brand that have been ongoing behind closed doors, which see all now unified under its Mosaic platform solution.

According to Williams, these major changes first started in the works back in 2020 but this multi-year transformation overhaul of the way the business operates and its architecture and latest innovations, will "enhance customer success and efficiency".

The company has moved everything with Google to the cloud, with its new approach - that has helped it trim down to a leaner team from its more than 10,000 employees just a few years ago - to GCP (Google Cloud Platform) code, from legacy TPF code, the travel technology supplier moves to become fully open and modular. A move it believes is unique in its competitor set, according to Catto.

Williams explained the firm actually used AI to "drive a lot of that code transformation" while it has managed to add over 1,000 engineers to the organisation "purely focused" on its future direction and Agentic future.

"We are no longer keeping pace, we are setting it," said Williams. 

Last year, Sabre released its Agentic-ready APIs and proprietary Model Context Protocol (MCP) server, which it feels makes it a "first mover in the industry".

To mark the debut of its new architecture, the company has rebranded to represent this new chapter for Sabre "a company fundamentally reconstructed for what comes next".

All of this has been a work in progress for the firm over the past couple of years to set itself up where its fiscal and its AI strategy align.

Part of this has seen effective management, portfolio actions, as well as selling off its hospitality arm of the business, to become leaner and "more efficient".

This multiple-pronged move, it believes will see Sabre position itself as the "backbone for the next wave of travel innovation supporting startups, builders, and established enterprise partners alike with shared tools, shared context, and enterprise-grade governance".