Ice Travel Group unveils new tech-based search product

Holiday Destination Finder will be launched across both brands

Ice Travel Group, the operating company for travel comparison and deals websites icelolly.com and TravelSupermarket has launched a new platform across both brands to help customers who are flexible on destination.

The new tool named Holiday Destination Finder utilises ITG technology to return results at speed after it analyses millions of offers based on search input to provide the most relevant and popular holiday deals. 

It will allow travellers who are are specific on criteria such as dates, airports and budgets but not wedded to a destination find suitable options.

A customer can select ‘any destination’ from the main holiday comparison search and then offers the consumer a series of options including preferred temperature, duration of flight, budget and holiday type e.g. families, romantic, beach, city. 

Once the customer has submitted their preferences, Ice Travel Group searches millions of holidays to provide them with the most relevant destination and the most popular holidays for that destination.

Chris Webber, head of travel deals, said: "We are proud to offer the largest selection of package holidays in the UK to ensure our customers can compare, save money and get the best deal for them. 

"Destination Holiday Finder is the perfect platform for those customers who simply want to go on holiday, want the best deal and are flexible on where they want to go."

He said: "For our partners, this is a new channel through which they can make incremental sales, potentially to destinations further afield than the traditional hot spots’