Ryanair seeks to support business recovery in Europe with return to Amadeus

Budget carrier targets corporate travellers having previously distributed on the GDS between 2014 and 2017

Europe’s largest airline Ryanair has revived its partnership with GDS Amadeus as it targets business travellers through the trade.

The budget carrier has signed a new distribution deal with Amadeus having previously worked with the GDS for a three-year period from 2014 to 2017. 

The return to GDS distribution will see the airline’s 3,000 daily flights to 225 destinations across 36 countries made available to agents on the Amadeus Travel Platform.  

Ryanair claimed to be leading aviation’s post COVID-19 traffic recovery having reached 115% of pre-pandemic traffic.

Dara Brady, director of marketing and digital, said: “We are pleased to announce this partnership with Amadeus, the world’s leading travel technology company, further expanding Ryanair’s offering and enabling corporate customers in particular greater access to our unrivalled network of connections, high frequencies, on-time performance, and unbeatable low fares as they return to collaborating with colleagues face-to-face. 

“We look forward to working with Amadeus and its efficient distribution solution and industry-leading network over the coming years.” 

Ryanair said it is “delivering market-leading connections, frequencies and punctuality” as businesses throughout Europe facing growing economic and inflationary pressures, 

It added the Amadeus partnership “supports Ryanair’s vision to grow its visibility and reach to Amadeus customers, particularly for business travel”. 

The carrier added: “The seamless integration with Amadeus’ booking flows and processes will grant customers high operational efficiency in searching, booking and servicing content from Ryanair, as well as being able to offer a broader choice of travel options to cost-conscious travellers. 

“Not only can Ryanair’s expanded travel offering generate substantial savings for customers, it will also help them manage their carbon footprint and enhance their ESG credentials, with the lowest CO2 emissions per passenger/km of any major European airline, an achievement underpinned by its Pathway to Net Zero by 2050 decarbonisation strategy. 

“This is a mission clearly shared by Amadeus, and the new partnership will contribute to expose these environmentally efficient offerings to an even wider audience.”

Jose-Luis Aragon, regional vice president air distribution Europe, Amadeus said: “We are very happy that Ryanair has chosen to capitalise on Amadeus’ technology to support its distribution strategy. 

“This partnership illustrates the value of our platform for low-cost carriers, offering the airline access to the widest network of travel sellers worldwide and the technology to help them get the most out of the indirect channel.  

“This partnership is another example of our commitment to delivering the broadest and most relevant travel content from any technology source to our travel sellers, with smooth and seamless integration into their everyday tools and processes.”