Holibob brings industry veteran Alejandro Gomez Losada into senior team

The tours and activities aggregator announces appointment of new head of partner management and success

Online travel tours and attractions marketplace Holibob has appointed industry veteran Alejandro Gomez Losada as head of partner management and success.

An experience technologist and consultant, Gomez Losada was head of data solutions at AirDNA until April 2022. He has also worked for TripStack, booking.com and Despegar.

Holibob was founded to aggregate a curated collection of tours and activities and to distribute those through API and booking technology via OTA trade partners. 

Craig Everett, founder and chief executive of Holibob, said: “The minute I met Alejandro, I knew his passion for innovation combined with deep travel experience would make him a great addition to the Holibob team. 

“Our partners and our growing team will all benefit greatly from Alejandro’s expertise, and I look forward to growing Holibob alongside him.”

Gomez Losada will be responsible for Holibob’s sales and partner management functions as well as developing the processes and capabilities that ensure partner success.

He said: “Hospitality and innovation have always been at the heart of my career, so I couldn’t be more excited to join a company that is laser focused on helping travel businesses succeed through the creation of breakthrough distribution models.

“I look forward to working closely with our partners and my fellow Holibobers to deliver ‘what’s next’ for the tours and attractions industry.”

Gomez Losada is the latest in a string of industry-veterans joining Holibob, which last month added four former Viator/Tripadvisor Experiences executives when it acquired tours and attractions marketing platform TourismSolved and already has former Booking.com and dnata executive Nathan Adams on its team.

The says its revenues have grown by 600% in the past six months and this will allow it to more meet the needs of travel businesses as they look to maximise revenues following the pandemic.

Everett added: “Right now, the travel industry has a unique opportunity to rethink how it delivers content, context, and value in its customer experiences in order to take advantage of the extraordinary pent up demand that exists after two pandemic-stricken years. 

“With our pioneering spirit and deep industry understanding, we believe Holibob is the perfect partner to help travel brands, DMOs, and tour operators maximise this opportunity by delivering exceptional customer experiences that drive bookings.”