New Canadian airline Jetlines partners with TripAdmit for tours and activities

The north American leisure carrier aims to increase ancillary revenue with white label deal to access over 50,000 experiences in over 100 countries globally   

New Canadian lowcost leisure airline Jetlines has signed a deal with TripAdmit to integrate its booking system to provide customers with in-destination tours and activities.

Canada Jetlines will begin operations this year with a fleet of Airbus A320 on routes to popular destinations within the US, Caribbean, and Mexico. 

It will use TripAdmit’s white label artificial intelligence-driven tech platform to personalise ancillary revenue opportunities with tours and activities in all destinations. 

The partnership was announced as Jetlines announced the addition of three routes, including Vancouver, Las Vegas, and Melbourne/Orlando, Florida to its programme. 

TripAdmit’s solution enables distribution partners to provide customers with the opportunity to choose and book from a portfolio of over 50,000 trip and activity experiences in over 100 countries globally.  

Duncan Bureau, chief commercial officer of Canada Jetlines, said: “We are thrilled about partnering with TripAdmit to offer passengers convenient access to a range of tours and activities throughout their travel journey.

“As the Canada Jetlines network continues to expand, we aim to keep our passengers connected throughout every brand touchpoint.”

Carl Cromie, director of travel partnerships at TripAdmit, added: “Canada Jetlines is a progressive airline which is focused on the leisure traveller. 

“Our bespoke white label solution will enable the carrier to offer its customers the ability to book any trip or activity available in any destination they serve, whilst driving conversions and providing a new source of ancillary revenue.  

“Experiences are an important channel for airlines and this latest agreement is testament to TripAdmit´s high standards and strong partnership programme.”