Sojern pairs up with PubMatic to expand travel audience data curation

It'll enable real-time optimisation and measurement for ad results

Marketing platform built for hospitality, Sojern, has joined forces with independent technology company PubMatic.

This new relationship between the two enables agencies and advertisers to access and activate Sojern’s extensive real-time travel data insights, with PubMatic’s inventory, to target travellers more accurately and in a privacy-compliant way. 

The partnership sees advertisers activate Sojern’s real-time vertical-specific traveller insights directly within PubMatic’s curation and data solution, Connect.

It works by helping them to create personalised, targeted campaigns with the right mix of audiences and inventory supply. 

Curation is a preferred option, enabling real-time optimisation and measurement so brands can create relevant ads that drive results.  

Curation, using a multi-ID approach, enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory.

“It’s clear that curation offers an exciting future for programmatic advertising, and while we’ve worked with PubMatic for many years, this partnership shows that we’re committed to delivering vertical-specific curated advertising to our clients,” said Josh Beckwith, vice president, global corporate sales at Sojern. 

“This relationship will fuse Sojern’s best-in-class travel data and multi-ID audiences with PubMatic’s best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients’ preferred supply path.” 

"Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety," said Mark Williams, senior director, audience solutions, EMEA & US at PubMatic. 

"Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. 

"This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. 

"The result is better transparency, more control, and stronger performance across the board."