Smart tech opens the doors to ATOL-protected breaks
loveholidays launches first national brand campaign focusing on its smart tech
OTA loveholidays has launched its first-ever national brand advertising campaign, showing consumers that the ability to create a tailor-made package holiday is “at your fingertips”.
Throughout the campaign, the UK’s largest and fastest-growing OTA, demonstrates how easy it is for holidaymakers to use its smart technology to create their perfect package holiday from the comfort of their homes.
The campaign aims to help loveholidays to increase brand awareness and drive purchase intent at a key time for the travel sector.
Targeting families, groups of friends and couples, it illustrates the choice of holidays the OTA offers and highlights how easy it is to tailor them to fit holidaymakers’ specific needs by using the filters on its platform.
The customer is perfectly in control to select each part of their dream holiday, safe in the knowledge that loveholidays’ smart tech opens the doors to ATOL-protected breaks that are just a click away.
The launch of the OTA’s first national brand campaign reflects its recent shift to invest in brand building to support its growth, and follows the launch of a brand refresh in late 2022 and regional brand marketing campaigns throughout 2023.
Gemma Schmid, director of brand marketing of loveholidays, said: “The launch of our first national brand campaign is an important moment in the loveholidays journey.
"We pride ourselves on offering an unrivalled choice of great value package holidays, however the big challenge for us is to show just how easy it is to find the one that’s right for you on our platform.
"It was therefore essential the campaign highlighted the ease of booking with us, demonstrating that your perfect package holiday really is at your fingertips when you choose loveholidays.”