VANS TEAMS UP WITH ADVENTURE TRAVEL FIRM WEROAD

The union marks Vans’ loyalty programme’s first external brand partnership

WeRoad, a European travel scaleup specialising in group adventure travel for solo millennials, has partnered with Vans, the global footwear and apparel company.

The agreement will see WeRoad join the Vans Family, Vans’ experiential loyalty programme designed for its biggest fans, where members can get insider information, exclusive custom designs, members-only experiences and redeem points earned from shopping and sharing. 

The partnership will run across all of WeRoad's markets: Italy, UK, Spain, France, and Germany, as well as the Netherlands, offering exclusive discounts and rewards to WeRoad customers and Vans Family members residing in these countries. 

Since its launch in 2019, Vans’ loyalty programme has offered prizes, rewards, and experiences centred around its own merchandise. However, in response to growing demand from their fans for more experiential benefits, Vans teamed up with WeRoad in its first external brand partnership on the member-only experiences side of the programme. 

Commenting on the partnership, Fabio Bin, co-founder and CMO of WeRoad said, “At WeRoad we’re huge fans of Vans and very excited to be collaborating with a brand that shares our passion for travel and adventure. I know our community of WeRoaders will be thrilled with the perks and experiences the partnership will bring.”

Davide Benzoni, head of CRM, loyalty & consumer insights at Vans Family added, "Given our shared interests for exploration and outdoor adventures, it was a natural fit for Vans Family and WeRoad to join forces. 

“We are delighted to enhance our existing loyalty programme and to be able to offer our members exciting new experiences. We look forward to seeing the partnership develop.”